Beginner's Guide to Pinterest for Bloggers

Beginner’s Guide to Pinterest for Bloggers


So, you’ve started your new blog, you’ve written a few amazing posts but you’ve only had one reader… your mom. How do bloggers get 100,000+ pageviews a month with ease? How does this work? Well, one of the absolute best ways to get a ton of traffic to your blog is to use Pinterest.

If you’ve never used Pinterest before this could be extremely disheartening for you, but I promise, Pinterest isn’t as complicated as it may seem! So let’s dig in to the ultimate beginner’s guide to Pinterest for bloggers! Are you ready!? 



Why use Pinterest?

Pinterest is a social media platform that was designed specifically for sharing content from a bunch of different websites. That’s why it’s so amazing for bloggers because people are there to find content from a bunch of different sources!

People go to Pinterest to plan their lives and to get ideas. When someone goes to Google to search something they are looking for a specific answer but when someone goes to Pinterest they can search for that same answer and then get sucked into their smart feed and end up scrolling in the app and checking out a ton of different blogs.

Pinterest has the capability of driving thousands and thousands of pageviews a month to your website if you learn how to use it properly from the start. Personally, over 95% of my total traffic comes from Pinterest for FREE and I wouldn’t have it any other way. 

How to Set Up Your Business Account on Pinterest

If you haven’t started your Pinterest account yet, start here. If you have continue to How to Convert Your Personal Account to a Business Account

How to Start Using Pinterest as a Business 

To start on the right foot with Pinterest for your blog, you MUST have a business account. This is because you want full access to all of the analytics available to you on a business account and you can’t get any of that good stuff on a regular account.

Start off by going to Pinterest @ and click on the “continue as a business” button at the bottom of the page. 

how to set up a pinterest business account | beginner's guide to pinterest

Then Pinterest will ask for you basic details, your name, your password, and your business name. Fill these in and create your account. You’ll then be on Pinterest!

The next popup will get you to pick some things you’re interested in, try your best to keep these things related to your Pinterest niche to keep your feed closely related to what you blog about!

how to set up a pinterest business account | beginner's guide to pinterest

How to Convert Your Personal Account to a Business Account

If you have an existing Pinterest account that you would just like to transfer over to a business account you can just click on the 3 circles in the top right corner and click the giant, red “upgrade now” button and go through the steps to update your information! Easy as pie. 

How to convert a pinterest account to a business account

How to Create an Optimized Pinterest Profile

Now that you have a business account for Pinterest, it’s time to optimize your Pinterest profile so you can look as professional as humanly possible. It’s all about building credibility when someone lands on your profile so you need to make sure you optimize your profile in a couple very simple ways. 

optimized pinterest profile

  • Your “Business Name” – You want this to be your first name as well as few relevant keywords in your niche. Personally, I don’t include keywords in my title because my blog is very broad and I don’t have one or two very niche keywords to choose from. Let’s act as if I were a personal finance blogger exclusively. If that was the case my user name would be Taylor @ Not Quite an Adult | Budgeting, Saving Money, and Frugal Living. Key wording your business name will help users find you and follow you when they search for a specific key word in the search bar so it’s definitely not something you want to miss. 
  • Your “User Name” – You want your user name to be as similar to your actual business name as possible. This is going to be the url for Pinterest so you need to make sure it’s easy to remember just incase people want t find you on the platform. 
  • Your “About Me” Section – Although your about me section says it’s about you, it’s really about your ideal reader. You want to tell a client how you can help them. This is a great place to stuff some secondary keywords that you couldn’t fit into your “Business Name” section. In my example, the keywords in my about me section are “how to save money”, “make more money”, and “land their dream job”. These are all things I want to help do for my ideal readers. 
  • Your “Location” – If you’re a blogger, your ideal client could be anywhere in the world so your location doesn’t need to be specific down to your exact town. Personally, I just have the province I live in and the country I’m from and that’s enough for me. However, if you have a local business and would like to attract local clients (for example, if you’re a wedding photographer) then you should have your town/city in this section as well. 

Verifying Your Website 

In a recent interview, a Pinterest employee stated that the website actually gives preference to things that are pinned by the person who owns the domain so it’s very important that you have your domain verified so Pinterest knows that your pins are linked to stuff YOU own. You can find the steps to verify your website in your settings! 


What are Boards and How Do They Work?

Pinterest boards are where you save and organize your pins for other people to find them. When someone lands on your Pinterest profile they can either sort by your pins or by your boards. Boards are also searchable, this means if someone searches for “Budgeting Tips” and you have a board with that same name it’s possible they could land on your board and give you a ton of exposure! Boards are a very important factor because they help Pinterest categorize your pins quickly and get them out to your target audience ASAP. 

There are 3 main parts to a Pinterest board 

  • The Board Name – The name of the board is actually VERY important to the searchability of your board as well as the success of your future pins. One of the worst things you can do for your Pinterest boards is give them super cutesy names that people aren’t actually searching. For example, if you have a board that’s filled with 30 minute meal ideas but you name it “Yum” you aren’t going to get a lot of search traffic to the board because people aren’t going to search the word “Yum” when they’re looking for 30-minute meals! Name your boards after things that are actually going to be searched for that are relevant to your niche. 
  • The Board Description – Your board description is very important and you should definitely not ignore it. I’ve noticed a lot of top performing boards don’t have descriptions but they’ve been around for years so Pinterest has been able to categorize them based on content and user preferences. When you’re just starting out your board name and board description are the only information Pinterest has to be able to figure out what your board is! You want to fill your board description with keywords, but don’t just keyword stuff. Make it sentences that are easily readable and that make sense to a regular user who lands on your page. For example, a “30-Minute Meals” board could have a description along the lines of “This Board is dedicated to all the busy moms and dads out there that are looking for quick meals for kids that take less than 30 minutes to make and meals kids will actually eat. We love a good casserole recipe, any one pot meal, and we have a ton of Instant Pot recipes on this board!” *Everything highlighted is a possible keyword! Awesome, right? 
  • The Pins on The Board – The final part of the board is the actual pins that are on the board, you want to make sure you have a good mix of your content and other people’s content. All pins saved to the board should be relevant to the board title and description so Pinterest is able to properly categorize the pins and get you more traffic! 

To start it’s recommended that you have at least 10 boards that are related to your specific website niche. For example, if you were a finance blogger your original boards could be: saving money, making money, budgeting, get out of debt, credit scores, student loans, retirement savings, frugal living, etc.

How to Create Your First Pinterest Board

There are two ways to create a Pinterest board, you can either create the board directly on your profile, or you can create it when you click on the save button on a pin you’d like to add to a board you’ll then create. 

#1 – Create a Board from Your Profile 

how to create a pinterest board from your profile

 All you need to do is click on the + sign image on your personal profile and a a screen will come up asking for a couple of things… 

Now you just need to type in your Board Name (make sure it’s searchable and not “cute”)! It also gives you the option to make the board secret, but since you have no boards & followers we won’t bother with that. Hit create and you have your first board! 

#2 – Create a Board From a Pin 

When you click on a pin you have the option to “save” that pin to one of your Boards and this screen will pop up: 

how to create a pinterest board from a pin

To create a board from this page you first need to click on that “+ create board” button at the bottom and you’ll see this: 

Under the Name section you’ll put your board name (don’t be cute, be searchable!) and hit create and that makes a board on your account. 

How to Optimize Your Pinterest Board for Search

Now that you have a board you need to make sure people are able to find it and Pinterest has some idea what it is! We’re going to do this through making sure your board is properly key worded and all set up. Go to your new board and click on the pencil shaped edit button at the top left hand side of the screen. This pop-up box will appear: 

In this screen, your going to put your board description in the “description” section, making sure it’s filled with real sentences and keywords. The next part is to put your board into a “category”. Unfortunately for me, there is no finance category so most of my boards end up in the education category. Pick a category that is most related to your niche. Hit save and your board is ready to be filled with high quality pins from you and others! 


Group Boards & Why You Need to Join Them 

A Pinterest group board is just like a regular board, except more than one person can pin stuff to it. Why is this a thing you need? When you’re just starting out on Pinterest you aren’t going to have a lot of followers, or a lot of Pinterest SEO to back you up so group boards can be a great way to get your stuff in front of other people. You essentially get access to someone else’s followers for all the content you save.

Another awesome thing about group boards is that they’re made by bloggers FOR bloggers. This means that most of the time when you join a group board, the board will have rules like “repin as much as you pin” so not only will you get access to someone else’s followers but bloggers with more followers will also repin some of your pins! Group boards are an amazing way to boost your initial Pinterest strategy.

I actually run a group board of my own, it’s called Millennial Money Magic and it’s open to anybody who writes about money! 


Who Should You Follow on Pinterest?

You want to make sure the people you follow on Pinterest are actually pinning things you’re interested in. If you just follow anybody you’re going to end up with a home feed filled with pins that aren’t relevant to your niche and won’t fit into any of your boards. Make sure you follow people you know, or people you like, and individual boards that relate to the boards you already have. 

*never, under any circumstances should you just follow a couple thousand Pinterest accounts in the hopes that they’ll follow you back. This may be a short term boost in followers, but it can actually hurt your reach! Pinterest sends your newest pins to your followers first and if your followers aren’t engaged in your content (because they only followed you because you followed then) then Pinterest is going to think the content isn’t very good and it’s not going to show it to a wider audience because even people who follow you don’t care about it. Please, don’t be a spammy follower type. 


What Should You Pin on Pinterest?

This is one of the things that everybody thinks about differently. You want to make sure you’re pinning enough of your content to get it seen, but you also don’t want to come off too spammy. I follow an 80/20 rule for Pinterest. I pin 80% of my own content to my boards and my group boards, and pin 20% other people’s content just to my own boards.

Why should you pin other people’s content? Well, Pinterest is a search engine with a social aspect to it. Pinterest wants you to be helping to push other people’s content and you’ll receive the benefits when you do! Make sure you’re sharing relevant pins from other pinners as well as your own stuff! 


beginner's guide to pinterest for bloggers | how to set up your pinterest account for your blog | optimize a pinterest account


Final Thoughts 

Pinterest is one of the absolute best ways you can grow your blog without getting sucked into the scary depths of Google SEO. If you do Pinterest right you will see the benefits in just a few months and you’ll be able to get TONS of traffic! If you have any questions about the beginning basics of pinterest, be sure to use our contact page and email me! 

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